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Bluebella is a modern directional lingerie brand, designed in-house at their London office. From the initial concept to the final product, the designs have a unique and exciting signature look, that reflects the strength and femininity of the Bluebella woman, and has an aesthetic that is redefining sensuality. Taking inspiration from the world around them and today’s lifestyle and fashion trends, their designs often have a provocative edge.
Bluebella design for style-conscious women, they are dedicated to fashion but not dictated by the latest trends, they make their own style and aim to make lingerie that makes every woman feel and look amazing. The Bluebella woman does not see lingerie as just a functional or sensual purchase; she sees it as fashion crossover style and personal self-indulgence. The brands' accessible collection embodies the spirit, style, and vitality of the Bluebella woman.