Retailers shouldnâ€™t be making an allowance for
the category once every year. Today undies make up a larger percentage of the
US market â€“ 4% â€“ than it has at any level over the past four years.
That 4% may seem small, but weâ€™re talking a
phase worth $12 billion to the US. And on an international scale, underwear is
expected to hit $55.83 billion by 2024.
Itâ€™s 4 % value having. Weâ€™ve looked at the
opportunities in it.
Push-up, sports bra or bralette?
Sports bras, that have observed expansion
focused around summer season and January spikes, have higher reasonable price
point by five% from $44.95 to $47.37. Comfort and functionality are winning out
at the moment.
Sports bras, the 3rd greatest bra category are
Even though push-up kinds are declining.
Bralettes are the second biggest bra class
Padded bras are essentially the most important the style first of bra lately in the marketplace, as the chart under presentations
The number of padded bra kinds in
inventory has grown via 17% since this time two years in the past. Meanwhile,
nursing bras are up 36% and bralettes are up 123%.
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